Our first collection is inspired by our home in North County San Diego. A string of laid-back coastal towns nestled on the beaches between La Jolla and Camp Pendleton. Each city has its own unique personality, but we’re connected by our love of the beach, perfect weather, and relaxed lifestyle.

We’ve got fun waves, incredible taco shops, and world-class golf. On any given day, you’ll find surfers paddling out at dawn, families walking their dogs along nature trails, and friends trying to squeeze in as many holes as possible before the sun goes down.

North County's been a major hub of the surf and skateboarding communities since the 70s, and today many leaders in the golf industry call it home as well. It's alive with creative characters, legendary athletes, and iconic brands. Growing up around all that creative energy pushed us to follow our own dream.

This first drop pays tribute to our two favorite local tracks that represent everything we love about our hometown: Goat Hill Park and Encinitas Ranch.